新聞稿 Press Release: 名廚指導即學即買本地新鮮農產 COOK for MOM on Mother’s Day

frd-hong-kong

新聞稿

母親節做個 自煮 仔女
名廚即場指導 即學即煮 即買本地新鮮農產

母親節將至 (本星期日-5 月12日),推廣健康飲食生活態度的《為食起革命》(Food Revolution) 為各忙碌的仔仔女女準備了自製母親節驚喜的好點子!

母親節當日本港兩位著名新派大廚,包括《囍宴》創辦人余健志先生 (Jacky Yu) 及畢業於法國藍帶烹飪學校一向「愛煮.惜食」的 琳琳 (陳彥琳小姐 Alvina Chan) ,將親臨 太古坊 港島東農墟 現場示範 母親節易煮菜式。學完易煮菜式,大家更可在 港島東農墟 即場買到本地新鮮有機食材,再回家做個自煮仔女,於母親節自煮大餐,孝敬母親大人。

日期:5月12日(星期日、母親節)
時間:下午4時 至 5時(台上節目)
地址:港島東農墟 . 鰂魚涌 . 港島東 . 太古坊 . 糖廠街

按此下載有關食譜

是次活動為響應英國名廚及飲食改革家 Jamie Oliver的號召,香港與全球超過 62個國家的代表分別在世界各地舉辦超過一千個飲食關注活動。

更多其他本地活動,詳情請參閱:https://frd.asia/

「我認為教育下一代健康飲食習慣和健康烹飪技巧是非常重要的,因這些知識建構了他們未來健康生活的基礎。」電視飲食節目主持及 “愛煮” 創辦人 琳琳(Alvina)。

《為食起革命》香港區義務工作大使陳嘉惠指出 :「以往烹飪技巧是一代傳一代,大部份人都懂得烹調食物的。現在大家都過度依賴加工食物 (processed food),不論在富有國家還是發展中國家,快捷、便利或便宜,成為了眾多人選擇「食物」的要求。但便利的加工食物往往為了延長貨架壽命 (shelf-life) 及增添味道,而添加大量防腐劑、化學物及大量糖份、鹽份及脂肪。我們大部份人都知道高糖、高鈉、高脂的飲食對健康大為不利,而製造必須壓制成本及大量生產的廉價加工食物,生產者會用上很多不人道的方法去對待動物 (如工廠式密集飼養、餵食抗生素等) 及對待大自然 (如大量使用殺蟲劑及基因改造工程等)。這是錯誤的做法及有如「先洗未來錢」的自私行為,這一代都在自覺與不自覺地掠奪下一代的資源及破壞大自然的原有法則。因此我們必須進行一場和平與理性的革命,利用飲食教育傳播正確的選擇食物之道,令飲食習慣回歸自然 – 非加工、低鹽、不添加糖、本地、可持續發展、有機及人道。」

– 完 –

有關《為食起革命》香港區大使及其社區
陳嘉惠 Beatrice Chan,《為食起革命》香港區義務工作大使
這是我第二年支持Jamie Oliver基金會的《為食起革命》運動。《為食起革命》在全球選出了多位義工代表去承諾推廣健康飲食及「真食物」(非加工食物),我很榮幸成為其中一份子。
2013年我希望把食物教育帶到社區及學校,繼續推廣本地及城市農耕的可持續性發展及發起一些珍惜食物、減少浪費的行動,當中包括支援食物銀行及減費活動,務求令香港甚至亞洲區的《為食起革命》更強大。

《為食起革命》香港區網頁:https://frd.asia/ | https://www.facebook.com/frd.asia

有關《為食起革命》
《為食起革命》是全球參與的飲食改革運動。活動主要是聯繫世界各地喜歡食物的有心人,讓大家去分享資訊、才能及資源,並傳遞各人的知識及去強調世界上各項重要的飲食議題。全球攜手便能喚起改變。《為食起革命》是關於聯繫你的社群,包括學校、餐廳及商業組織。《為食起革命》希望激起大家改變不良的飲食習慣及宣揚每個人都應該獲得更好的飲食教育。

有關Jamie Oliver與《為食起革命》
Jamie Oliver是《為食起革命》的發起人及發動全球過百萬人士參加《為食起革命》的靈魂人物。約在2010年,Jamie Oliver於ABC 電視台推出了一個新節目,名為 “為食起革命”(Food Revolution),Jamie Oliver以電視節目形式去改善學校膳食並在美國西維吉尼亞州的Huntington組織起社區廚房,以行動去教育當地人從基本步驟開始去烹調。縱然最初面對很多困難,但最後反應仍是很熱烈,之後更在洛杉磯展開第二季的節目,並在當地追蹤學校膳食及當地人的飲食習慣。後來Jamie Oliver 成立了非營利的Jamie Oliver飲食基金會,並於美國各地繼續激勵當地人為真食物站起來! 時至今日,為食起革命已演變成一個全球運動,通過全球的義工網絡散播至全球各地的社區,以推廣飲食教育及從基本入手烹調新鮮食物,以對抗愈益嚴重的癡肥問題及飲食相關的各類疾病。

PRESS RELEASE

COOK for MOM on Mother’s Day
Everyone can cook like a celebrity chef

The Food Revolution will be giving out ideas for everyone to surprise their beloved mother on this special Mother’s Day (this Sunday, 12 May)!

Two local celebrity chefs Mr. Jacky Yu and Miss Alvina Chan will be showing us how to cook a creative and delicious meal on Mother’s Day to surprise our moms. Lots of fresh local organic ingredients are available for purchase at the same venue, where you can just learn, buy and cook.

Date: 12 May 2013, Sunday, Mother’s Day
Time: 4 pm to 5pm (Stage Area)
Address: Island East Markets . Tong Chong Street . TaiKoo Place . Quarry Bay

Click here for the recipes (Chinese only)

The above activity is just part of a series of Food Revolution Hong Kong’s activities in May. The Food Revolution was started by world-renowned chef and food educator Mr. Jamie Oliver. The initiative has organized over 1,000 food concerned activities in 62 countries across the globe, and Hong Kong is part of it.

If you wish to know more about Food Revolution activities, please visit: https://frd.asia/

“I believe educating our children on healthy diet & healthy cooking is an important priority, as this forms the basis for our children to stay healthy! “Alvina Chan, Founder of Alvina Cookery, TVB Culinary Show Host.

“There is a big difference between our generation and our mother’s or even grandma’s generation. At their time, everyone (or at least most of the people) can cook and cooking skill was passed from generation to generation. Nowadays, many people have never cooked from scratch and they highly rely on processed food. It doesn’t matter if they are from rich countries or from developing ones, most people choose the fast, convenient, cheap processed “food” for their main diet. This kind of unhealthy diet will gradually harm our health. Therefore, we need a peaceful and rational revolution, by spreading food knowledge and helping people to make the right food choice. Our diet should go back to normal and follow the nature. What we really need is unprocessed, low-salt, no added sugar, local, sustainable, organic and humane food.” Beatrice Chan, Voluntary Ambassador, Food Revolution Hong Kong added.

-end-

About the Ambassador and their Community
Beatrice says: “The Food Revolution has selected a number of volunteers from around the world who showed a deep commitment to real food and I’m thrilled to be one of them.”
“In 2013, we will work with partners to deliver food education, talks related to food issues, sustainability (local & urban farming) and take action on ‘anti-food waste’.
Food Revolution Hong Kong: https://frd.asia/ | https://www.facebook.com/frd.asia

About the Food Revolution
The Food Revolution is a global movement that allows people who love food to come together to share information, talents and resources and also to pass on their knowledge and highlight the world’s food issues. All around the globe, people work together to make a difference. The Food Revolution is about connecting with your community in schools, restaurants and local businesses. We want to inspire change in people’s food habits and to promote the mission for better food and education for everyone.

About Jamie Oliver and the Food Revolution
Jamie Oliver is the founder and driving force who inspired millions around the world to join the Food Revolution. In 2010, as part of the ABC TV series, Jamie’s Food Revolution, Jamie worked to improve school food and set up a community kitchen in Huntington, West Virginia to teach people how to cook from scratch.

琳琳:大衛皇薯仔 Alvina: King David’s Potato

0-1

材料
5粒本地有機小薯仔(像小石的體型)

調味醬
意大利芫茜 (Parsley) 30g
鳳尾魚 1罐 (50g) (或中式油浸鹹魚)
乾蔥2粒
黑胡椒粉適量
橄欖油2湯匙

做法METHOD
1) 把意大利芫茜 ,鳳尾魚, 乾蔥切碎, 然後將這些材料混合,灑入黑胡 椒粉, 再注入橄欖油 。備用。

2) 把薯仔放入凍水,一起煲滾。灑少許鹽。薯仔經煮熟後,刀是非常輕易插入薯仔的中央。

3) 在薯仔的頂部用匙夸出小圈,再放上調味醬。即好享用。

Special thanks: Alvina Chan@Alvina Cookery 

新聞稿 Press Release: 為食起革命免費烹飪示範、分享會,鼓勵港人識食更惜食 Free Cooking Demo, Sharing Sessions to be held in May

frd-hong-kong

新聞稿

全球飲食倡議Jamie Oliver 為食起革命 即將在港舉行
免費烹飪示範、分享會 鼓勵港人識食更惜食

為響應 英國名廚及飲食改革家 Jamie Oliver (2010 TED 大獎勝出者) 的號召,本港將與全球超過 62個國家的代表分別在世界各地舉辦超過一千個飲食關注活動。

由 5月起,本港多家餐廳將推出 為食起革命 菜式,多個烹飪示範、分享會及工作坊等亦將在不同地點舉行。簡介如下,欲知詳情請參閱:https://frd.asia/

1. 為食起革命 @ 理工大學 食物與餐飲 學院 (5月11日,星期六,內容:烹飪班)
2. 為食起革命 @ 港島東農墟 (5月5及12日,連續兩個星期日,內容:4 個分享會、3 個工作坊、2 個烹飪示範,包括由名廚余健志 (Jacky Yu) 及 陳彥琳 (Alvina Chan) 親自示範的烹飪活動)
3. 為食起革命 @ 長洲太平清醮 2013飄色巡遊 (5月17日,佛誕假期,內容:本港首次由外籍小朋友參與飄色,迷你版大廚Jamie Oliver及可愛小農夫將向在場三萬人傳遞 健康飲食 及 惜食香港 的訊息)
4. 為食起革命 @ 本港多家餐廳 (整個5月份,內容:期間限定 為食起革命 時令創意菜式)
5. 其他活動

是次活動是希望引發社會關注一連串飲食議題,包括健康飲食、珍惜食物等。我們認為吃本地食材、支持本土農業,長遠來說是保障港人食物安全,顧及環保及減低醫療負擔必需有的態度及政策。長期依賴內地輸入糧食只會持續引起糧食不安全,長期依賴加工食物亦只會增加更多癡肥症、糖尿病、心血管疾病等肥胖相關的疾病,危害香港人特別是下一代的健康。

為食起革命 香港 發起人 陳嘉惠表示:「內地有毒黑心食材如地溝油、農藥超標的水果及蔬菜及幾乎每天傳來的河水、農田、空氣污染、死豬死雞等新聞,已經令香港人接近無法忍受。本地農墟的興起及成功便見證了香港人對健康、無毒食物的需求及對輸入食物的憂慮。在保障環境的層面上,我們更應該思考如何善用本港土地去自給自足,減少長途運輸的碳排放並真正打造香港成為惜食香港,減少食物浪費及善用廚餘去協助本地城市、天台耕種。」

「我認為教育下一代健康飲食習慣和健康烹飪技巧是非常重要的,因這些知識建構了他們未來健康生活的基礎。」電視飲食節目主持及 “愛煮” 創辦人琳琳(Alvina)。

「廉價食品是一種罪行!一種對社會、人文、天然資源及地球不利的罪行。我們根本再付不起由廉價食品惹來的代價。」Mana!Fast Slow Food 餐廳老闆 Bobsy。

MUM Veggie + Coffee + Sweet亦表示是次支持 為食起革命是因為:「我們熱愛烹飪;我們尊重真食物;我們支持本地有機農莊。」

「我們都是獨一無二的。我們活在文化、經濟、時間和社會的種種約束之下。縱使我們一心想要健康,偏偏在日常生活上卻又時時做出錯誤的選擇。態度決定一切。要是一直被誤導,或只是採取淡然的態度,不如重新認識我們的社區,了解環境與日常,作出不同的嘗試 。」健康概念負責人Arlene Wu。

「耕種的原意就是生產食物,以維持人類生存的基本需要,我們相信,人類就是要重新與自然連繫,接觸泥土、保育泥土,才可以種出健康美味的食物,一起『為食起革命』!」『樸樂田』

「真正的生活態度就是擁抱所有正面的價值觀。沒有真正的食物,人根本不算是活著。」執嘢

– 完 –

有關《為食起革命》香港區大使及其社區
陳嘉惠 Beatrice Chan,《為食起革命》香港區義務工作大使
這是我第二年支持Jamie Oliver基金會的《為食起革命》運動。《為食起革命》在全球選出了多位義工代表去承諾推廣健康飲食及「真食物」(非加工食物),我很榮幸成為其中一份子。
2013年我希望把食物教育帶到社區及學校,繼續推廣本地及城市農耕的可持續性發展及發起一些珍惜食物、減少浪費的行動,當中包括支援食物銀行及減費活動,務求令香港甚至亞洲區的《為食起革命》更強大。
《為食起革命》香港區網頁:https://frd.asia/ | https://www.facebook.com/frd.asia

有關《為食起革命》
《為食起革命》是全球參與的飲食改革運動。活動主要是聯繫世界各地喜歡食物的有心人,讓大家去分享資訊、才能及資源,並傳遞各人的知識及去強調世界上各項重要的飲食議題。全球攜手便能喚起改變。《為食起革命》是關於聯繫你的社群,包括學校、餐廳及商業組織。《為食起革命》希望激起大家改變不良的飲食習慣及宣揚每個人都應該獲得更好的飲食教育。

有關Jamie Oliver與《為食起革命》
Jamie Oliver是《為食起革命》的發起人及發動全球過百萬人士參加《為食起革命》的靈魂人物。約在2010年,Jamie Oliver於ABC 電視台推出了一個新節目,名為 “為食起革命”(Food Revolution),Jamie Oliver以電視節目形式去改善學校膳食並在美國西維吉尼亞州的Huntington組織起社區廚房,以行動去教育當地人從基本步驟開始去烹調。縱然最初面對很多困難,但最後反應仍是很熱烈,之後更在洛杉磯展開第二季的節目,並在當地追蹤學校膳食及當地人的飲食習慣。後來Jamie Oliver 成立了非營利的Jamie Oliver飲食基金會,並於美國各地繼續激勵當地人為真食物站起來! 時至今日,為食起革命已演變成一個全球運動,通過全球的義工網絡散播至全球各地的社區,以推廣飲食教育及從基本入手烹調新鮮食物,以對抗愈益嚴重的癡肥問題及飲食相關的各類疾病。

PRESS RELEASE

Jamie Oliver’s Food Revolution to be kick-off in Hong Kong this May
Free cooking demo, sharing session to encourage making a right food choice and treasuring food resource

In response to the appeal from world-renowned chef and food educator Mr. Jamie Oliver (TED prize winner 2010), Hong Kong will join force with more than 62 countries to organize over 1,000 food concerned activities across the globe.

Food Revolution HK’s restaurant partners will offer special food menus in May in support of Food Revolution. Cooking demonstrations, sharing sessions and workshops will also be organized at different venues. Please find below the summary of the activities. If you wish to know the latest updates, please visit https://frd.asia/

1. Food Revolution @ the Food and Wine Academy, PolyU (11 May, Saturday, Cooking Class)
2. Food Revolution @ the Island East Markets (5 & 12 May, 2 Consecutive Sunday, 4 sharing, 3 workshops, 2 cooking demonstrations)
3. Food Revolution @ Cheung Chau’s Piu Sik Float Parade (17 May, Friday, Public Holiday, First time to have a non-Chinese kid to play a role at the traditional Piu Sik Float Parade. A mini “Jamie Oliver” & a cute little farmer will meet over 30,000 participants to help spread the message of healthy diet and no food wastage)
4. Food Revolution @ Local Restaurants (in May, partner restaurants to launch their seasonal creative Food Revolution menu)
5. Other activities

Food Revolution aims to arouse discussion on various food topics, including healthy diet and treasuring the food resources. We believe in the long run, to support local farming and consuming local food will not only protect local food security but also to be more environmental friendly and help reduce the medical liability. Food insecurity will affect us forever if we rely on the imported food from mainland China. Our health, especially the health of our next generation, will be endangered if we keep relying on processed food.

Beatrice Chan, voluntary ambassador of the Food Revolution HK said, “Hong Kong people have suffered enough for the mainland imported toxic food. From swill oil, pesticides’ fruit and veggies to the news about the pollution of river, soil even the air. We want a change. The success of the local farmer markets has proved that Hong Kong people are concerned about their health and there is a huge demand on toxic-free food and the worry on imported food is obvious. At the environment level, we should also think about how to utilize our land resource to make Hong Kong a self-sustainable place and gradually reduce more carbon emission from food transportation. We also have to help build Hong Kong as a truly no food waste city by utilizing our food waste and food resources as well as to support the city and rooftop farming with the food waste’s fertilizer.”

What our supporters said:
“I believe educating our children on healthy diet & healthy cooking is an important priority, as this forms the basis for our children to stay healthy!” Alvina Chan, Founder of Alvina Cookery, TVB Culinary Show Host

“Cheap food is a crime! A crime against Society, Humanity, our Natural Resources & our Planet. We simply can no longer afford cheap food.” Bobsy @ Mana!Fast Slow Food

“We LOVE cooking; We RESPECT to real food; We SUPPORT small local organic farm.” MUM Veggie + Coffee + Sweet

“We are all unique. We live in our own cultural, economic, time and social constraints. Despite our best intentions we sometimes make the wrong daily decisions with our food and environment choices. This is okay. Awareness and attempts to better our nutrition with our environment are more important than being misinformed or just indifferent.” Arlene Wu, Health Concept

“Farming is all about food production in order to maintain human needs of survival. P Farmland believes that we all have to return to nature and put our hands in soil, growing the natural taste of food. Let’s join “Food Revolution”!” P-Farmland

“A real cool lifestyle is about all positive values, and without REAL FOOD, one is not living at all.” Jupyeah

About the Ambassador and their community
Beatrice says: “The Food Revolution has selected a number of volunteers from around the world who showed a deep commitment to real food and I’m thrilled to be one of them.”
“In 2013, we will work with partners to deliver food education, talks related to food issues, sustainability (local & urban farming) and take action on ‘anti-food waste’.
Food Revolution Hong Kong: https://frd.asia/ | https://www.facebook.com/frd.asia

About the Food Revolution
The Food Revolution is a global movement that allows people who love food to come together to share information, talents and resources and also to pass on their knowledge and highlight the world’s food issues. All around the globe, people work together to make a difference. The Food Revolution is about connecting with your community in schools, restaurants and local businesses. We want to inspire change in people’s food habits and to promote the mission for better food and education for everyone.

About Jamie Oliver and the Food Revolution
Jamie Oliver is the founder and driving force who inspired millions around the world to join the Food Revolution.In 2010, as part of the ABC TV series, Jamie’s Food Revolution, Jamie worked to improve school food and set up a community kitchen in Huntington, West Virginia to teach people how to cook from scratch.