Think. Cook. Save Cooking Fun Day!

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(Hong Kong, 29th May, 2014) “Think. Cook. Save”, a Health and Food Education program launched by Go.Asia, Alvina Cookery and Towngas Cooking Centre, hosted a cooking demonstration as part of their Health and Food Education Campaign today at Towngas Cooking Centre and announced the results of a survey they had conducted.

Celebrities, including former Commissioner of Police Mr Dick Lee, famous artist Egg Cheng, children’s show hosts Helen Tam, Harry Wong, children’s songwriter Purple Lee, and Alvina Cookery founder Alvina Chan, took part together with nine mini masterchefs to express their enthusiastic support towards this meaningful program. Reinforcing the concept of ‘Igniting the Passion of Cooking’, Alvina encouraged home cooking and strengthened the guests’ understanding of food preparation by teaching them how to make some healthy and easy dishes.

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In May this year, “Think. Cook. Save” Health and Food Education Campaign commissioned Croton Consultant Limited to conduct a survey about ‘Food Knowledge, Cooking Skills & Cherishing Food’ with 510 interviewees. According to the results, 64% of the interviewees take note of food labels when they buy food; yet 64% of them cannot comprehend half of the content on food packaging. In terms of cooking skills, over 80% (82.91%) of the interviewees have cooked, but half (50.1%) of them think preparing a meal is a difficult task. Regarding food saving, 42.44% of the interviewees do not use cooking ingredients to their fullest, and almost all (99.21%) think that teaching children to treasure food is essential.

Miss Beatrice Chan, Co-Founder of“Think. Cook. Save” Health and Food Education Campaign and Director of Strategic Development of Go. Asia, stated that: ‘Hongkongers rely heavily on processed food; however, they do not understand half of the food labels. This suggests that we can never be up to date with the rapid increase in the variety of chemical additives in processed food. On the other hand, it also reflects that we lack basic relevant food knowledge. Additionally, cooking can be easy and not time-consuming at all; even children can master simple cooking skills. Neighbouring countries have already been providing diet education to children for years, teaching them food knowledge and basic cooking skills, so there is absolutely no reason for Hong Kong to lag behind.’

Ms. Alvina Chan, another co-Founder of the “Think. Cook. Save” Health and Food Education Campaign and founder of Alvina Cookery, said: ‘It is vital to realise that a healthy body is the required foundation for our children to learn, develop and shine. Therefore, we must educate our children how to take good care of their body by choosing the right food to consume starting from childhood. Furthermore, food & health education is also a tool to train our next generation on self-sufficiency and responsibility. I hope this book will provide the foundation for food & health education by simplifying what healthy diet means, providing a structure for early childhood home education and leveraging cooking as a family bonding with love!”

Partner of “Think. Cook. Save” Health and Food Education Campaign, representative of Towngas Cooking Centre, Miss Vivien Kan (Retail Business Development Manager) went on to explain that ‘children’s education on using eco-friendly energy and healthy method on cooking is a crucial part of the “Think. Cook. Save” campaign. We hope that children will share their acquired knowledge with family members, passing on the torch to benefit more people.’

To further promote the “Think. Cook. Save” concept, “Think. Cook. Save” will publish a healthy diet guide, the “Think. Cook. Save Education Kit”, in order to systematically educate children on healthy diets. The guide will target parents, teachers and those who are interested in learning more about food and healthy diet. The book will be sold at Towngas Cooking Centre and all major bookstores. All profit will be used to promote local food and health education.

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About “Think.Cook.Save”
The concept of “Think.Cook.Save” aims to promote healthy eating and the cherishing of food resources amongst the younger generation through interactive activities and cooking demonstrations. The FOOD concept is introduced, so as to provide a guideline on designing a nutritious meal, including the allocation of grains, organic vegetables and fruit, omega fatty acids and water. Approximately 70 school visits will be arranged in the first year to talk about health and food and to demonstrate some basic easy cooking technique to students.

Think : To acquire the basics of food knowledge and learn what a healthy diet is
Cook : Cooking is fun & easy
Save : Treasure your food: in other words, be grateful and be good stewards of the environment

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