麥當勞無立足之地? No more room for McDonald’s ?

在香港,我們的日常生活衣食住行都難以避開大型跨國財團的壟斷,在地球另一邊的玻利維亞卻企圖打破這種壟斷,打造一個沒有麥當勞快餐的地方。

玻利維亞人民反對的不是麥當勞食物的味道或是種類,而是快餐這個食物系統。對玻利維亞人十分尊重他們的身體,對於食物的要求亦相當高。他們不認同快速加工的食物。六成玻利維亞人民認為麥當勞的食物不值得他們付出健康和金錢的代價, 即使是全球快餐龍頭的麥當勞,苦戰14年,最終亦因無法在當地賺取利潤而不再在當地經營,並關閉所有分店。

以為是沒可能被擊倒的快餐龍頭企業實實在在的被一個社會文化驅逐。有些事,我們是有能力所出改變的。
McDonald

Bolivia became the first McDonald’s-free Latin American nation, after struggling for more than a decade to keep their numbers out of ‘the red.’ And that fact is still making news.

After 14 years in the nation and despite many campaigns and promos McDonald’s was forced to close in 2002, its 8 Bolivian restaurants in the major cities of La Paz, Cochabamba and Santa Cruz de la Sierra.

McDonald’s served its last hamburgers in Bolivia on a Saturday at midnight [2002], after announcing a global restructuring plan in which it would close its doors in seven other countries with poor profit margins.

The failure of McDonald’s in Bolivia had such a deep impact that a documentary titled “Por que quebro McDonald’s en Bolivia” or “Why did McDonald’s Bolivia go Bankrupt,” trying to explain why did Bolivians never crossed-over from their empanadas to Big Macs. As the filmmaker Fernando Martinez said,  ” (it is ) Culture beat a transnational, globalized world,”. The rejection isn’t necessarily based on the taste or the type of food McDonald’s prepared. The rejection of the fast food system stemmed from Bolivian’s mindset of how meals are to be properly prepared. Bolivians more so respect their bodies, valuing the quality of what goes into their stomach. The time it takes for fast food to be prepared throws up a warning flag in their minds. Where other cultures see no risk, eating McDonald’s every week; Bolivians feel that it just isn’t worth the health risk. Bolivians seek well prepared, local meals, and want to know that their food was prepared the right way.

The documentary (english subtitle is not available at the moment though) includes interviews with cooks, sociologists, nutritionists and educators who all seem to agree, Bolivians are not against hamburgers per sé, just against ‘fast food,’ a concept widely unaccepted in the Bolivian community.

To know more, you may reference to Natural News

Image: image: CC search by arcticpenguin | http://bit.ly/19usxlb ; edited by frd.asia

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